
Black Friday is a shoppers dream. It is the day after Thanksgiving, and marks the start of the holiday season. Stores open at insane hours- Kohl’s opened at 6am, Target at 7am etc. Each year during the week of thanksgiving stores such as Kohl’s and Target advertise their insanely early store hours to lure customers in. They have special “door buster” sales and other promotional offers to attract you in.
I for one have never gone to a store before 10am. And why would I? I don’t see the need to shop at Target at 6:00 in the morning to save a few bucks. Unless they were to give away a T.V for every $100 spent or something, then maybe I would consider going. However, I did make my way downtown to go shopping with my parents. Economists say that “Black Friday” is a good way to see how the economy is doing, and how much consumers are willing to spend. I was anticipating heavy traffic into the city, and large crowds of people in the stores. I was surprised when I got downtown in thirty minutes, and was able to move on Michigan Ave. with ease. I was able to get around large department stores such as Bloomingdales easily, and didn’t feel overwhelmed like I thought I would. From my observations, people were definitely willing to spend money. They had multiple large shopping bags, and had no problem throwing down hundreds in specific departments such as shoes.
While I love shopping, I think that the overcrowding on black Friday is a myth. It was just like any other shopping day- although there was a sense of holiday spirit in the stores, which I love. So for those who think that the economy is on a downward spiral, they clearly haven’t gone shopping in downtown Chicago, because while it wasn’t completely packed, I’ve never seen more shopping bags before!